Implementing, Institutionalizing Values

By Robert Ceccarelli from Atwater CA

Values are only as good as they are implemented into the company AT ALL LEVELS. Just to describe a value in a mission statement or values statement is useless unless it is pushed down into and implemented at all levels of the company.
A value is thus institutionalized when it saturates all aspects of the business; when it permeates all aspects of the company, eventually without encouragement or enforcement; and when it systematically operates on its own through all activities and job positions. When this is done, the value has an enormous potential to energize the company, which leads to dramatically increased revenues and profits for the firm. Anything less than the full saturation of values at all appropriate levels of the company will not enable the value to bring the desired positive results.

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